Google relies heavily on the text that is used to link to your site. Webmasters can and must take advantage of the anchor text that is used to link to their sites.
Anchor Text can be described as a statement or text you click on a webpage, which takes you to another page or website. So it is a link to another site or page. Anchor text is considered very important by all the major search engines. It gives your visitors useful information about the content of the page you're linking to and so it helps your website to achieve higher ranks in all search engines.
This works because the way Google indexes web pages is through links, and the text on the link provides Google's bot information on what the page the link is going to take it to is about. This allows faster and better indexing of your site on Google. This also applies to links within your site, what you title your posts, the name you give your categories and pages.







