Advertising and marketing a business isn't always an easy task. Though various agencies offer 'expert' services, dishing out money for them isn't everyone's cup of tea.
Listed below are methods you can utilize to market your business online, and for free! Indulge in online marketing without spending a penny; just lots of effort and a hint of your brain cells.
VIDEO MARKETING- Every Tom, Dick & Harry has a camera/cell phone to shoot a simple video. Why don't you shoot an informative video & flash your website URL or add a small business blurb. It really helps. Go do it now!strong
E-BOOK MARKETING- Free e-books is a super welcoming prospect, you know it. Capture some good ideas, write short and understandable articles and put it on all possible portals. By the way, make it a point to advertise your website/ product on every single page of that free e-book. Just have a good title, good language & of course enjoyable content.
AFFILIATE MARKETING- You don't have to reinvent the wheel. There's something already out there which is there for sale but the merchant always wants more of it. You can be that guy providing them that extra sale & get a good 20-30% commission on the product sale. How's that!
BLOGGING- You don't have to be a writer to be a blogger, you have a live example here (that's me ;-)). I seriously lack those English grammar skills but I manage it somehow. People are not here to point out your mistakes, they are here to get the info they are looking for. Provide them that info for free & advertise using Google AdSense or image/text banners. One more advice- you don't have to be impressive, you gotta be expressive with your writings.
SOCIAL MARKETING- Be an extrovert and socialize online. Target social networking sites such as Orkut,
CAUTION: Do not spam, you lose credibility.
E-MAIL MARKETING- Not a new thing, try your luck with e-mail and see how it works. I personally have not done this. No advises, if anything earth shattering with this concept do tell me. ;-)
ANSWERS BLURB- People are looking for answers; internet has a lot of answer seeking audience. Why don't you answer them? Don't worry! There is no such thing as the right answer; it's just your answer. Try answering the question to an extent & just drop your website URL or your product/service page in the end. That serves the purpose. Again, don't spam all the questions. Answer those which your product/service can directly associate with, not everything.
To sum up, as a hardcore & desperate online advertiser, you can indulge in quite a few marketing strategies via
* Email droppings
* Forum droppings
* Article droppings
* Video droppings
* SMS droppings- there are free online SMS tools
* Comment/Answers droppings
Article on Online Marketing by Girish Mahadevan of WriteYup.
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